Who is Nate Herk™?

Nate’s mission is to make AI automation understandable and profitable for non-technical people who want leverage, not another complex tool. He emphasizes clear thinking, process mapping, and ROI over hype, teaching builders to design systems that are boringly reliable instead of flashy prototypes that break in production.

Across his videos, posts, and courses, Nate shows how to go from zero to a functioning AI workflow, then evolve that workflow into an AI partner model or AI partner business with recurring revenue. His frameworks focus on picking high-ROI use cases, combining deterministic automations with AI agents, and treating each build like a product instead of a one-off script.

In 2024, Nate started experimenting with n8n, APIs, and large language models to build AI agents that could execute real business processes. He shared his experiments publicly, including AI agents that analyze video, run outreach, and generate content end-to-end, often without writing a single line of code.

As his posts and tutorials took off, he developed a repeatable 5-step process for building effective AI agents and workflows, starting with foundations, mapping the process, choosing between workflows vs agents, and shipping fast proof-of-concepts with strong guardrails. That method became the backbone of his courses and is now used by thousands of students to land their first AI automation clients and build AI automation agencies.

Nate is the Founder & CEO of AI Automation Society, a global community dedicated to helping people learn, build, and deploy real-world AI automations regardless of coding background. What began in October 2024 as a small free group to share YouTube resources has grown into one of the most active AI automation hubs online, now serving well over 250,000 members worldwide.

Inside AI Automation Society and AI Automation Society Plus, members get step-by-step n8n workflows, AI agent templates, and structured paths for going from beginner to paid AI automation expert. The community is also where Nate teaches his AI partner model, showing builders how to transition from one-off projects into long-term AI partner businesses with ongoing retainers.

On YouTube, Nate publishes beginner-friendly tutorials and deep-dive breakdowns that have attracted more than 500,000 subscribers in under two years. His videos cover topics like building AI receptionists, scraping data with Apify and n8n, designing full AI automation agencies, and creating AI agents that power real client work.

Viewers consistently highlight his ability to break complex topics into simple, visual workflows, combining LLMs, APIs, and tools like n8n into systems that run in the real world. Many of his most popular videos reverse-engineer his own systems, including how he sold his first n8n workflow, built AI content engines, and made over $1 million from AI by age 23.

Nate is a verified n8n Expert and a recognized authority in the AI automation and n8n ecosystem. He has been featured by platforms like Apify and Microsoft’s "Learn With" program, which highlight his journey from BI analyst to full-time AI automation creator and educator.

He has also won the Skool Games four times, including back-to-back wins for AI Automation Society Plus in the Tech category, reflecting both the size and engagement of his community. Thousands of builders credit his content and frameworks with helping them sign their first AI automation clients, turn freelancing into AI partner businesses, and ship production-ready AI systems.

In January 2025, Nate co-founded TrueHorizon AI, a company focused on helping enterprise businesses implement intelligent systems to scale their operations. In under a year, the team scaled the business to over $100,000 per month in revenue.

TrueHorizon AI worked with major brands including Topgolf, BarkBox, and other enterprise companies, helping them design and deploy AI automation solutions that drove measurable business results.

Nate exited TrueHorizon AI in December 2025, bringing the hands-on experience of building and scaling an AI services business back to his educational content and community.